Our story
Over 100 years in the food business.
A history of building what comes next.
Our family’s food-business legacy spans more than a century across supermarkets, wholesaling, manufacturing, and brand development.
Our team’s experience includes co-founding Nature’s Bakery and helping turn fruit-based ideas into commercially relevant products.
We Do Give a Fig brings that experience to new opportunities in dried fruits, juices, private label, and foodservice.
Fig. 3 — 1923 to today
Family roots in the food business with early supermarkets and retail.
Expansion into wholesaling and regional food distribution.
Growth in manufacturing, private label, and branded food products.
Dennis Durban with Nestlé USA/SA — including early U.S. Nespresso, PowerBar Asia, and a national Grab-and-Go program.
Co-founder, Nature’s Bakery — growing a leading better-for-you snacking brand; exit to KIND / Mars (>$500M).
Early equity partner, Perfect Bar.
Continued brand development, incubation, and commercial growth across food, beverage, pet, and specialty retail platforms.
We Do Give a Fig builds on this legacy — bringing dried fruits, juices, private label, and foodservice programs to new markets and customers.
Fig. 4 — The people
Founder & Principal
Fourth-generation food business leader with experience in retail, wholesaling, manufacturing, and brand development. Co-founder of Nature’s Bakery and a long-time builder of consumer brands across food, beverage, pet, and specialty channels.
Co-Founder & Commercial Development
Food and beverage executive with experience in sales, distribution, brand development, and retail and foodservice channel growth, focused on bringing innovative products to market and building long-term customer partnerships.
Four generations in the food business — and a continued commitment to building what comes next.
We Do Give a Fig was launched as a new platform in the 2020s, building on our 100+ years of food business experience.